Andrea Vecera was born in Turin. He graduated in Industrial Design at the College of Architecture of the Politec- nico in Turin, with which he still collaborates. He deals with graphic and product design, he get a lot of awards in the design and graphic branch, among which he won the first international HP hand project design 08 award promoted by Hewlett-Packard. In 2007 he gained the “Silver Award” at the competition for young talents Sam- sung Young Design Award with the project “hiREC – produt recorder” and in 2008 he won the first price for the official merchandising of Turin world design capital. He takes part in numerous international exhibitions and directs food design workshop. Andrea Vecera is heading the artistic direction of some companies and has developed projects for De Vecchi Milano, Diamantini&Domeniconi, E-my Guzzini, Eurochocolate, F.lli Guzzini, Ghidini, Guardini, Kinder Ferrero, Moglialab, Reggia e Città di Venaria Reale, Sbam, Skitsch, Torino lab, United Pets.