Gianfranco Primiceri born in Salento in the province of Lecce on May 19, 1970, poised between an earth sign and an air sign. After obtaining his technical maturity for surveyor, he began his career in the advertising sector making commercials for mediaset. In his early twenties, his great passion led him to move to Milan where he studied fashion and graduated with honors. From there he soon collaborated with several international brands in the fashion world including Trussardi, Prada, Versace, Extè and an almost 20-year collaboration with Giorgio Armani, working initially for the first women's ready-to-wear clothing line, and then creating the Armani Jeans and Armani Collezioni accessories collection. He has taught stylism, merchandising and marketing at the Aeffe fashion school in Vigevano. But his sense of versatility is also expressed in the game of reinventing himself, embracing every challenge by making it his own. His love for his two adorable pooches, Jack and Rocco, led him to approach the Pet world, working alongside Cristina, creative director and founder with her husband Costantino of United Pets, in the development of the Complete Me line.
